My media product both conforms and challenges the conventions of typical music videos of this genre. The genre of Fall out Boy's song Young and Menace is 'Alternative/ Indie'. There is already an official music video for the song but I tried not to be too influenced by the video in order to keep it creative. Because the genre of ‘Young and Menace’ is classed as alternative/ indie, I watched music videos of different songs of that genre in order to gain an understanding of the typical conventions of the genre. Many alternative music videos are performance based with use of colour correction with it with videos often being in black and white. Alternative music videos usually feature lots of close-ups and extreme close-ups are used to create a more personal connection with the audience as it makes it so the artist is singing directly to the viewer. The outfits used in alternative music videos are usually basic with artist wearing casual clothes to make the viewer focus m